Unlock Sales Potential with Irresistible Discount Letters: 22+ Examples & Templates

Letter #1: New Widget Launch: 30% Off Introductory Price

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We're excited to introduce our latest widget model at an unbeatable introductory price of $[price], a 30% discount valid until [date]. Don't miss out on this incredible offer. Remember, our 30-day return policy guarantees your satisfaction.

Letter #2: Back-to-School Savings: 40% Off All Clothing at [Store Name]

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Ease the burden of back-to-school shopping with [Store Name]'s 40% off sale on all clothing. Plus, if you find a lower price elsewhere, we'll beat it by 10%. Visit us at [address] during our [days/hours] and stock up on stylish and affordable outfits for the whole family.

Letter #3: Summer Mattress Sale: Up to [Discount Percentage]% Off

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Beat the heat and upgrade your sleep with our summer mattress sale. Enjoy up to [discount percentage]% off on select mattresses, including our best-sellers: [list and prices]. This offer is valid until [date], so don't wait to improve your sleep quality and save.

Letter #4: Buy More, Save More with [Company Name]

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For a limited time, enjoy tiered discounts on all items in the [Company Name] catalog. Save 10% on orders of $[amount], 15% on orders of $[amount], and up to 50% on larger orders. Call [phone number] to place your order and maximize your savings.

Letter #5: Stock Up and Save: 25% Off on Supplementary Catalog Items

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As your [Your Company Name] representative, I'm pleased to offer you a 25% discount on any items in our supplementary catalog when you place an order from our general catalog before [date]. This is a fantastic opportunity to stock up on essential supplies and save on your business expenses.

Letter #6: Preferred Customer Appreciation Event: Save Up to $[Amount] at Doe Company Stores

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Thank you for your continued loyalty to Doe Company Stores. As a token of our appreciation, we're offering you a special Preferred Customer Gift Coupon worth up to $[Amount], depending on your purchase amount. Use your coupon before [date] to save on fine watches, jewelry, and glass tabletop items. Visit any of our stores today and enjoy exclusive savings.

Letter #7: Book Lovers' Delight: Remainder and Damaged Book Sale with Up to 50% Off

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Don't miss our annual Remainder and Damaged Book Sale, featuring best-selling titles at up to 50% off. While supplies last, snag incredible deals on slightly imperfect or damaged books. Plus, enjoy free shipping on orders over $[amount]. Shop online now and discover hidden literary treasures!

Letter #8: Thank You for Your Loyalty: 25% Off Your Next Doe Catalog Purchase

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As a valued Doe Catalog customer, we're offering you a 25% discount on your next purchase before [date]. Use the enclosed coupon to save on your holiday shopping and explore our wide range of unique and exciting products.

Letter #9: Motivate Your Sales Team with Season Tickets to [Event Center Name]

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Reward your top performers with season tickets to [Event Center Name]. Our corporate packages offer exclusive discounts on sports, concerts, and entertainment events. Call [phone number] to order your tickets today and boost your team's morale.

Letter #10: Experience the Magic of Opera: Save 30% on Season Tickets

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Don't miss your chance to experience world-class opera performances at a fraction of the price. Order your [Opera Name] season tickets by [date] and receive a 30% discount, saving over $[Amount]. Plus, receive a special gift with your purchase. Call [phone number] to secure your seats today.

Letter #11: Celebrate Our New Location with 25% Off Tanning Memberships

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Join us for the grand opening of our new [Your Company Name] Tanning Salon at [address] on [date, time]. As a thank you to our loyal members, we're offering a 25% discount on one-year membership renewals. Plus, bring this letter and receive a free bottle of [Product Name] Tanning Lotion. We look forward to seeing you there!

Letter #12: Try Our New Bakery Delights & Save with Exclusive Coupons

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Doe Bakery is excited to introduce our new line of delicious treats. As a thank you for your continued support, we've enclosed some money-saving coupons for you to enjoy. Join us for our Open House on [date] and sample our new creations.

Letter #13: Stay Warm and Save with Doe's Furnace Installation Special

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Upgrade your heating system and save big with Doe's Furnace Installation Special. Purchase a new, energy-efficient Doe Furnace by [date] and defer payments until [date]. Our furnaces offer [list prominent features] and are backed by our satisfaction guarantee. See the enclosed brochure for details and schedule your installation today.

Letter #14: Try Our New Cheese Bread for Free & Save 15%

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Doe Bakery is proud to introduce our new, irresistible cheese bread. It's delicious, nutritious, and low in calories. Visit us by [date] to claim your complimentary mini loaf and receive a 15% discount on any other purchase.

Letter #15: Limited-Time Offer: 30% Off Medium Widgets & Free Shipping

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Take advantage of our exclusive offer for a 30% discount on your usual order of medium widgets, plus free shipping. This incredible deal is only valid until [date], so don't delay!

Letter #16: Upgrade Your Office and Save: 20-25% Off on [Company Name] Furniture

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Thank you for your interest in our office furniture. As a valued customer, you qualify for a 20-25% discount on orders over $[amount]. Based on your needs, you could save $[amount] on your first order. We offer free delivery and can schedule it for the end of this week. I'll call soon to finalize the details.

Letter #17: Warehouse Sale: 25% Off Everything!

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We're turning our recent warehouse mishap into your gain! To facilitate repairs, we're offering a 25% discount on all items for the week of [dates]. Don't miss out on this opportunity to save big on our already discounted items.

Letter #18: Overstock Special: Extra 23% Off Widgets

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We're overstocked on widgets and offering an extra 23% discount on orders placed by [date]. Call [phone number] today to take advantage of this limited-time offer.

Letter #19: Clearance Sale: 65% Off Widgets

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Our widget surplus is your gain! We're offering a massive 65% discount on our widgets – even better than our lowest quantity discount. I'll be in touch soon to see if you're interested in stocking up.

Letter #20: Cut Shipping Costs in Half with [Company Name]'s Ground Shipment Service

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Save up to 50% on shipping costs with [Company Name]'s reliable ground shipment service. Most deliveries take just one extra day compared to air shipping. Calculate your potential savings and give us a call at [phone number] to learn more.

Letter #21: Exclusive Flash Sale: 50% Off All [Product Category] for 24 Hours Only

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Don't miss our exclusive flash sale! For the next 24 hours, enjoy a whopping 50% off on all [product category]. Use code [code] at checkout. This offer ends on [date] at [time], so hurry and grab your favorites now!

Letter #22: Refer a Friend and Get [Discount Percentage]% Off Your Next Purchase

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Share the love and save! Refer a friend to [Your Company Name] and you'll both receive [discount percentage]% off your next purchase. Simply have them mention your name when they sign up or place their first order.

Letter #23: Customer Appreciation Week: Enjoy [Discount Percentage]% Off Sitewide

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As a thank you for your continued support, we're offering [discount percentage]% off everything on our website during our Customer Appreciation Week. No code needed – the discount will be applied automatically at checkout. This offer is valid from [date] to [date].

Expert Tips

  • State the Discount: Clearly show the amount or percentage customers will save.
  • Create Urgency: Use limited-time offers or deadlines to encourage immediate action.
  • Explain the Terms: Make sure customers understand the conditions of the discount.
  • Highlight the Value: Emphasize the benefits customers will gain from the discounted product or service.
  • Call to Action: Tell customers exactly what to do next (e.g., "Shop now," "Call today").

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