Show Appreciation and Boost Loyalty with Customer Appreciation Sales Letters: 11+ Examples & Templates

Letter #1: Exclusive Loyalty Reward: Free Upgrade to Premium Membership

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As a valued member of [Your Business Name], we're offering you a complimentary upgrade to our premium membership. Enjoy exclusive benefits, such as [List benefits], and take your experience to the next level. This is our way of saying thank you for your continued loyalty.

Letter #2: Celebrate Your Anniversary with Us and Receive a Special Gift

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Congratulations on your [Number] year anniversary with [Your Business Name]! To celebrate this milestone, we're offering you a special gift. [Describe gift]. We appreciate your continued business and look forward to serving you for many more years.

Letter #3: Introducing Our New Referral Program: Refer a Friend and Get Rewarded

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Share your love for [Your Business Name] with your friends and family and earn rewards. For every successful referral, you'll receive [Reward]. It's our way of saying thank you for helping us grow our community.

Letter #4: Exclusive Invitation: Join Our VIP Customer Program

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We're excited to invite you to join our exclusive VIP customer program. As a VIP member, you'll enjoy special perks, such as early access to new products, personalized recommendations, and priority customer service. It's our way of showing appreciation for your continued support.

Letter #5: We Want to Hear from You! Participate in Our Customer Satisfaction Survey

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Your opinion is important to us. Please take a few minutes to complete our customer satisfaction survey. Your feedback will help us improve our products and services and ensure we're meeting your needs. As a thank you for participating, you'll receive a [discount/offer] on your next purchase.

Letter #6: Thank You for Choosing Doe Auto: 10% Off Coupon for Fleet Service

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We appreciate your continued trust in Doe Auto for your vehicle servicing needs. As a thank you, we're offering a 10% discount coupon for any service on your fleet vehicles. We're committed to providing superior car care and look forward to serving you again.

Letter #7: Early Access: Be the First to Experience Our New [Product/Service]

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As a valued customer, we're giving you early access to our new [Product/Service Name]. Get a sneak peek before the official launch and be among the first to experience its innovative features and benefits.

Letter #8: Thank You for Your Feedback: We're Listening and Improving

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We appreciate you taking the time to share your feedback with us. Your input is invaluable and helps us continuously improve our products and services. We are committed to providing you with the best possible experience and value your opinions.

Letter #9: A Token of Our Appreciation: $25 Gift Certificate for Dancewear

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Thank you for being a loyal Doe customer for the past five years and for recommending us to others. We value your business and are pleased to offer you a $25 gift certificate for our dancewear shop as a token of our appreciation.

Letter #10: Thank You for Your Business: Enjoy a Special Discount

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We value your continued support and want to express our gratitude with a special [discount percentage/amount] off your next purchase. Use code [code] at checkout to redeem your discount. We hope you continue to enjoy our products/services.

Letter #11: Welcome Back! We've Missed You

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We've noticed you haven't shopped with us in a while and wanted to reach out. We hope everything is well and you'll consider visiting us again soon. To welcome you back, we're offering a special [discount/offer] on your next purchase. We look forward to seeing you soon!

Letter #12: We Value Your Feedback

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We're always looking for ways to improve our products/services and would love to hear your thoughts. Please take a few minutes to share your feedback with us through our online survey/review platform. Your opinion matters to us, and we appreciate your help in making our business even better.

Expert Tips

  • Express Sincere Gratitude: Thank customers for their loyalty and business.
  • Offer Exclusive Rewards: Show appreciation with discounts, gifts, or exclusive access.
  • Invite Feedback: Encourage customers to share their thoughts and opinions.
  • Highlight New Offerings: Promote new products or services to keep customers engaged.
  • Use a Personal Tone: Make customers feel valued and appreciated with a warm and friendly tone.

Write Unique and Personalized Letters: A Step-by-Step Guide

Follow these simple steps to write your own sales letter effectively:

Sample Sentences
  • On behalf of the Doe Corporation, I want to thank you for your generous investment in our services.
  • We know that this fiscal year has been long and difficult for your business and we are happy to see that you are recuperating well. Thank you for trusting in the Doe Corporation to help you get back on your feet.
  • We appreciate your prompt monthly payments and have enjoyed working with you.
  • I am planning a trip to Springfield next month and would like to take you to lunch so we can iron out some of the details of our last negotiation.
  • My employees and I want to thank you for your patronage.
  • You have been our loyal customer for five years, and we want to show you our appreciation. Enclosed is a $10 gift certificate to use at any of our five locations.
  • Thank you for your contribution to making our business what it is today.
Key Phrases
  • any assistance you may need
  • appreciate your prompt payments
  • been designated a preferred customer
  • business depends on customers like you
  • enclosed article might interest you
  • enjoy working with you
  • found this article on
  • glad to tell you that your order has been shipped
  • happy to inform you that
  • have been a loyal customer
  • helped each other make it through the
  • hope you will accept this small gift
  • enjoyed seeing you again at
  • let you know how much we appreciate
  • making our business what it is today
  • may be of assistance to you
  • our excellent working relationship
  • our companies growing together
  • show our appreciation
  • sorry to hear that your purchase did not meet your needs
  • stopping by our booth at
  • thank you for attending our
  • thank you for visiting our
  • thank you for your contribution to
  • thank you for trusting in our
  • thank you for your patronage
  • thank you for your investment in
  • token of our appreciation
  • was good to see you at
  • welcome you as a customer

Sample Sentences
  • We are committed to helping your business succeed.
  • We wish you all of the best in the future and will do all we can to assist you.
  • I am pleased to serve you and hope that our business relationship will last for years to come.
  • Moving is difficult for everyone, but wherever you go you can count on Doe Department Stores. As always, we offer low prices and high quality merchandise for your home and family.
  • Remember, we are here to serve you.
  • I am dedicated to helping your business run smoothly.
  • We understand your special needs and are willing to help you fill them.
  • Enclosed is a brief questionnaire. Will you please fill it out and return it to help us give you the best service possible.
  • I hope we can continue to serve you to your satisfaction for many years.
  • Although our contract is nearly at an end, we want you to know that we continue to do our best to give you the highest quality service possible.
Key Phrases
  • always room for improvement
  • always pleased to serve you
  • always appreciate feedback
  • are our top priority
  • are committed to helping you
  • best service possible
  • carry on working together
  • continue to serve you
  • continue to grow together
  • customer satisfaction survey
  • dedicated to helping you
  • improving our service further
  • it's always been our commitment to
  • long and satisfying relationship
  • look out for your interests
  • look forward to continuing our
  • look forward to serving
  • mutually beneficial association
  • striving for excellence
  • to suit your needs
  • understand your special
  • wish you all the best
  • worldwide provider of quality
  • your satisfaction is important to us

Sample Sentences
  • If you have any questions as we enter this final stage of our contract, please give me a call.
  • Please notify me if problems arise.
  • Your family was patient and cooperative as we worked on recreating your kitchen. Please let us know how we can make this experience more enjoyable.
  • Please call us and tell us about your experience with our products.
  • We look forward to seeing you again. You'll be pleased with our contemporary styles and our courteous service. Plus, you'll always get the low prices you expect.
  • We want to give you the best service possible. Please let us know how we can help you.
  • Our customers are our top priority. I'll call you next week to see how you are enjoying your new system.
Key Phrases
  • always appreciate your comments
  • always room for improvement
  • appreciate your feedback
  • call me at any time
  • enduring and pleasant association
  • feel free to call
  • give you the best service possible
  • happy to answer your questions
  • help us to serve you better
  • if you have any concerns or questions
  • let us know how you like the
  • let us know if there are any problems with
  • look forward to seeing you again
  • please notify me of any
  • please complete this survey
  • please let us know if
  • return enclosed card
  • take you to lunch
  • value your comments and feedback
  • will hear from us shortly
  • will call you next week to

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