Gift Introduction Letter Examples & Templates: Make a Lasting Impression on Your Customers

Letter #1: Preview Our New Letterhead Stationery

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We're excited to share a trial-size packet of our new office letterhead stationery with you. We value your feedback and hope you enjoy this free gift featuring your customized design.

Letter #2: Welcome to Doe's Sweet Treats in Springfield!

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Enjoy a free box of caramel corn with this coupon when you visit our new Springfield store at [address]. Discover our famous truffles and imported candies!

Letter #3: Free Doe Soft Pretzel with This Coupon!

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Redeem this coupon for a free soft pretzel (garlic, pizza, or cinnamon-sugar flavor) during April at our shop. We're confident you'll love our pretzels!

Letter #4: Welcome to Springfield!

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As a welcome gift, we've enclosed a phone message pad to help you manage your busy schedule. Learn more about our medical answering service and special introductory rates by calling [phone number].

Letter #5: Thank You for Your Business!

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To express our gratitude for your continued support, please enjoy this [gift description] as a token of our appreciation.

Letter #6: Welcome to the Neighborhood!

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As a new neighbor, we want to welcome you with this [gift description]. We hope you enjoy it and look forward to getting to know you.

Letter #7: New Product Launch: Exclusive Preview for You!

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Be the first to try our new [product name] with this exclusive sample. We value your feedback and hope you love it as much as we do.

Letter #8: Happy Holidays!

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To celebrate the season, we're giving you this [gift description] as a small token of our appreciation for your business.

Letter #9: Customer Appreciation Gift

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As a thank you for being a valued customer, please accept this [gift description] with our sincere gratitude.

Letter #10: Referral Reward

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Thank you for referring [friend's name] to us! As a token of our appreciation, please enjoy this [gift description].

Expert Tips

  • Express gratitude for the customer's or potential customer's business or interest.
  • Clearly describe the gift and its purpose or benefits.
  • Include a call to action, if applicable (e.g., visit a store, try a product, learn more about a service).
  • Maintain a warm and friendly tone.

Write Unique and Personalized Letters: A Step-by-Step Guide

Follow these simple steps to write your own goodwill letter effectively:

Sample Sentences
  • At this holiday season, we want to thank you for being a faithful customer over the years. As a token of our appreciation, we are enclosing one of our exclusive Doe's snowflake ornaments.
  • Welcome to Springfield! We are delighted you have chosen to join our community! The enclosed gift, a vinyl cover for your new telephone directory, provides you with the telephone numbers of the police station, the hospital, medical doctors, dentists, and other service-oriented groups in the Springfield community.
  • I am so proud of our new Doe's line of fragrances that I am enclosing a sample of our newest fragrance for you to enjoy. I am sure you will agree that this kind of boldness could take a woman around the globe!
  • We certainly appreciate customers like you. To let you know how grateful we are, we are sending you this glow-in-the-dark key chain. We hope when you use it, you will think of us at Doe's.
  • Did you know Doe's makes the best pizza in town? We will even deliver one free! Simply call our order line at 555-5555 anytime Monday through Thursday from 11 a.m. to 4 p.m. and ask for your free mini-sample. We will bring it to your Springfield address within 30 minutes.
Key Phrases
  • a little gift for the holidays
  • a sample of our new
  • am so proud of our new line of
  • appreciate customers like you
  • are delighted that you
  • are enclosing one of our
  • are delighted to send you
  • as our gift to you
  • as a token of our appreciation
  • at this holiday season
  • for being such a loyal customer
  • for being such a faithful customer
  • for your enjoyment
  • giving you the opportunity to
  • hope you will enjoy this
  • hope you will accept this
  • to thank you for your business
  • want to thank you for
  • are so excited about our

Sample Sentences
  • Thank you again for your patronage and happy holidays!
  • I hope you will drop by Doe's to see our fine store and become personally acquainted.
  • We will offer our new line at an introductory sale price through the month of November.
  • Best wishes in the coming year.
  • Once you have sampled our pizza, we are sure you will agree--Doe's is the best it can be. Call soon!
Key Phrases
  • always a pleasure to serve you
  • appreciate your business
  • are forwarding a little gift to you
  • are part of our family of customers
  • are sure that you will enjoy
  • best wishes for the coming
  • have also enclosed our current catalog
  • hope you'll drop by soon
  • hope you'll find it exceeds your expectations
  • hope you enjoyed the products you ordered
  • just to say thank you for
  • just a small way of saying thank you for
  • small expression of our appreciation
  • small token of our appreciation
  • thank you for your interest in
  • thank you for your confidence in us
  • thank you once more for your patronage
  • thank you for your recent orders
  • thank you for your business
  • will be going on sale from

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