Don't Let Leads Go Cold: Master the Art of Sales Follow-Up

Letter #1: Proposal for Twice-Weekly Deliveries

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Thank you for our productive meeting on [Date]. We discussed your need for twice-weekly deliveries and how [Your Company Name] can fulfill this with a two-hour advance notice.

Here's a quick recap of our discussion:

  • [Discussion Point 1]
  • [Discussion Point 2]
  • [Discussion Point 3]

I'll prepare a formal proposal addressing these points and contact you to schedule a presentation. Feel free to reach out at [phone number] with any questions.

Letter #2: Moving Forward: Letter of Intent

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Our recent meeting resulted in positive preliminary decisions. I'm confident I understand your needs, and you have a clear understanding of our services.

To formalize our intentions and progress towards a contract, I propose signing a Letter of Intent outlining your intent to partner with us and our payment schedule. I'll call you at the end of this week to schedule a signing appointment. I'm excited to work together!

Letter #3: New Services for Your Business

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Since we last spoke, we've launched new services that could benefit your company. I'd like to schedule a meeting to explore these options, particularly our [New Service], which may address your [Specific Need].

Please review the enclosed information and contact me at [phone number] with any questions. I'll follow up next week to schedule a convenient time to meet.

Letter #4: Book Sales Campaign Follow-Up

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Thank you for discussing the book sales campaign on [Date]. Your suggestion to have a dedicated representative work with school libraries is insightful.

I've enclosed our latest catalog with pricing and information on hosting special sales events. Please call me at [phone number] for additional information. I'll also follow up next month to see how we can collaborate further.

Letter #5: Personalized Real Estate Solutions for You

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Thank you for discussing your real estate needs on [Date]. I'm confident that [Your Company Name] can help you sell your townhouse quickly and profitably so you can find your dream home.

I'll contact you shortly to schedule a free appraisal of your property's market value. We look forward to helping you achieve your real estate goals.

Letter #6: Exclusive Offer for Our Valued Customers

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Thank you for your recent purchase from [Your Company Name]. To show our appreciation, we're offering you an exclusive discount on your next order. Use code [Discount Code] at checkout to save [Discount Amount].

Letter #7: Upcoming Webinar: Learn How to [Topic]

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Join us for a free webinar on [Date] at [Time] to learn how to [Topic]. Our experts will share actionable insights and strategies to help you achieve [Goal]. Register now to reserve your spot.

Letter #8: New Product Launch: Introducing [Product Name]

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We're excited to announce the launch of our latest product, [Product Name]. This innovative solution will help you [Benefit]. We invite you to visit our website or schedule a demo to learn more.

Letter #9: Customer Appreciation Event: Save the Date

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Mark your calendars for our upcoming customer appreciation event on [Date] at [Time]. We'll have food, drinks, entertainment, and special offers. It's our way of saying thank you for your continued support.

Letter #10: Partnership Proposal: Expanding Our Reach Together

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We see potential synergies between our companies and would like to propose a partnership. By combining our strengths, we can achieve [Mutual Benefits]. Let's schedule a meeting to discuss this exciting opportunity further.

Letter #11: Personalized Follow-Up After Product Demo

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I hope you enjoyed our recent product demo. As promised, I'm sending you additional information about [product feature] that you expressed interest in. Feel free to reach out if you have any further questions or would like to schedule another meeting.

Letter #12: Follow-Up After Pricing Discussion

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Thank you for taking the time to discuss your pricing needs. I've attached a customized pricing proposal based on our conversation. Please review it at your earliest convenience, and let's schedule a follow-up call to discuss any questions you might have.

Letter #13: Checking In After Initial Contact

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I hope this email finds you well. I'm following up on our conversation regarding [product/service]. I'm eager to learn more about your specific needs and discuss how we can help you achieve your goals. Please let me know if you're available for a brief chat sometime this week.

Expert Tips

  • Express appreciation: Thank the potential customer for their time and interest.
  • Summarize key points: Briefly recap the main topics discussed during the conversation or meeting.
  • Propose next steps: Outline the next steps in the sales process, such as sending a proposal, scheduling a follow-up meeting, or providing additional information.
  • Reinforce the value proposition: Remind the customer of the unique benefits of your product or service.
  • Include a call to action: Encourage the customer to take the next step, such as requesting a demo, scheduling a call, or visiting your website.

Write Unique and Personalized Letters: A Step-by-Step Guide

Follow these simple steps to write your own follow-Up letter effectively:

Sample Sentences
  • I appreciate your interest in our new line of hydraulic jacks. Your comments provided valuable feedback.
  • Thank you for taking the time to meet with me yesterday. I was impressed with what your organization has accomplished.
  • It was a pleasure meeting with you on Tuesday. I appreciate your taking the time to listen to my presentation on our new insurance plan.
  • Thanks once more for your time and interest.
  • Thank you for speaking with me last week about your automation plans.
  • I thoroughly enjoyed chatting with you this morning about your networking decision.
  • Thank you for letting me introduce myself on the phone this morning. I enjoyed discussing your insurance needs and options with you.
  • It was a pleasure to speak with you this morning, and I would like you to know how much Doe's appreciates the opportunity to serve you.
  • Thank you for participating in our telephone survey last week and for expressing an interest in our investment services.
Key Phrases
  • accept my sincere thanks for the interview
  • allowing me to discuss the options with you
  • appreciate your interest in our new line
  • appreciate your courtesy in sharing your time with me
  • appreciate your valuable time and your willingness
  • appreciate your prompt attention to this matter
  • appreciate your help during the presentation
  • comments provided valuable feedback
  • enjoyed discussing your needs
  • expressing an interest in our investment services
  • for speaking with me last week
  • for rearranging your schedule
  • for taking the time to consider
  • for participating in our telephone survey
  • for briefing me on your plans
  • for the interesting chat
  • for attending our demonstration last week
  • for taking the time to listen to our presentation
  • for visiting our showroom
  • for agreeing to help
  • for your help in sorting out the details
  • for the opportunity to converse with you by phone
  • how much she appreciates the opportunity to serve you
  • taking the time to listen to my presentation
  • for letting me introduce myself on the phone this morning
  • thank you for your assistance
  • thank you for taking the time to meet with me
  • thanks once more for your time and interest
  • thoroughly enjoyed speaking with you
  • was happy to speak with you briefly
  • was a pleasure to meet with you
  • was certainly a pleasure to speak with you today
  • was a pleasure to speak with you
  • was very impressed with what your organization has accomplished
  • your willingness to discuss your suggestions and questions

Sample Sentences
  • I am enclosing a data sheet on the testing equipment we discussed. As you can see, this equipment can reduce your test time by at least 25% and possibly by as much as 55%.
  • The simplest solution to the static problems you are experiencing is undoubtedly our new Doe No-Spark flooring. Its quick installation would mean minimal downtime, and each area could be done separately.
  • We recommend installing the Doe FT100 to replace the two machines you are currently using. This consolidation will save $30,000 annually, based on the expenses you discussed with me yesterday.
  • I am enclosing the information you requested on our intravenous therapy fluids. Please call me if you have more questions after reviewing it.
  • Our discussion helped me understand your particular investment needs. I am enclosing a brochure on our new subscription-style investment plan in which you expressed interest.
  • The costs you were concerned about were largely the up-front charges, but of course we need to consider the long-term maintenance expenses as well. If you will review the enclosed information, you will see a comparison of costs over the life of the equipment.
  • In order to help you evaluate our product more thoroughly, we are happy to provide samples for in-house testing.
  • After hearing your concerns about PM10 particle control, I did some research to find out how our new generation of closed furnaces can help you.
Key Phrases
  • a comparison of costs
  • after hearing your concerns
  • costs you were concerned about
  • did some research
  • enclosed is our annual report
  • enclosing the information you requested
  • enclosing a brochure on our new plan
  • enclosing a data sheet
  • happy to provide samples for in-house testing
  • in order to help you evaluate our product more thoroughly
  • its quick installation means minimal downtime
  • makes the most sense for your purposes
  • may we demonstrate the product to you
  • need to consider the long-term maintenance expenses as well
  • our products provide the most viable solution
  • our commitment to customer satisfaction is reflected in our
  • product is compatible with those already on the market
  • recommend installing
  • research techniques we use are unique and unmatched
  • review the enclosed information
  • the simplest solution to the problems you are experiencing
  • the best value on the market
  • this equipment can reduce your test time
  • to replace the two machines you are currently using
  • understand your particular needs

Sample Sentences
  • As you suggested, we will follow up with Mr. Doe, but please feel free to phone me at 555-5555 if you have any questions.
  • I will call you again the week of June 4, after you have had time to review the sheets I am sending you.
  • I appreciate your interest in our PLC's, and will be happy to answer any of your questions, either prior to or at our meeting next Tuesday.
  • I will forward our new catalog to you as soon as it comes out, and will send you the information about the new treadmill by the end of the week.
  • Thank you again for giving me the opportunity to assist you with this decision. I am sure you will agree that the Doe FT200 will suit your requirements perfectly.
  • Let me know how I can help you. You can reach me at 555-5555.
  • Since our telephone conversation yesterday afternoon, I have put together some more information on the Doe FT series, in which you expressed an interest.
  • May we talk again in a month or two? I will call you in February if I don't hear from you in the meantime.
  • We look forward to working with you on this upgrade, and I will call you early next week. In the meantime, if you have any questions, you can reach me through my paging service, 555-5555.
  • I am pleased to be working with you, and will call you on the 28th to see if you are ready to start the paperwork.
  • We look forward to working with Doe's, and we will be in touch with you within two weeks.
Key Phrases
  • after you have had time to review the specification sheets
  • as you suggested, we will follow up
  • helping you achieve your goals
  • hope you will not hesitate to ask
  • if you have any questions
  • if you are ready to start the paperwork
  • in the meantime
  • let me touch on one final important issue
  • let me know how I can help you
  • let me know of other interests
  • look forward to working with you on this upgrade
  • may we speak again in a month or two
  • please feel free to phone me at
  • so we can send a free exhibit pass
  • to discuss the next step
  • will send you the information by the end of the week
  • will call you within two weeks
  • will forward our new catalog to you as soon as it comes out
  • will be in touch again shortly after your return
  • will call you on
  • will call you in June if I don't hear from you in the meantime
  • will do my homework for you
  • will be happy to answer any of your questions
  • will call you again the week of
  • would like to follow up with some more important benefits
  • can reach me at any time through my paging service at

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